Elyon Adede, the visionary Nigerian designer behind the brand Elexiay, made her debut in the fashion world in 2018. Her innovative knitwear creations have quickly earned her a place in the Nigerian fashion landscape, fusing cultural influences with contemporary design to craft luxurious crochet knits that resonate both locally and internationally. Adede is not just a designer but a businesswoman with a mission – to redefine ready-to-wear in Nigeria by using knits from Europe and Asia. Her journey began with a passion for textiles and a desire to bring her culture’s rich history of weaving and handcrafting to the forefront of fashion.
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Adede’s commitment to sustainable practices and unwavering dedication to quality have paved the way for Elexiay’s success. She proudly states, ‘Our crochet pieces are handmade in Nigeria by skilled female crocheters who are sartorially advanced. We are advocates for local job creation and the empowerment of women.’ Adede’s designs draw inspiration from the intricate patterns and vibrant colors of Nigerian textiles, expertly weaving them into sophisticated, modern silhouettes. Each piece tells a story, connecting consumers to Nigeria’s cultural heritage while embracing global fashion trends and putting quality craftsmanship at the heart of the brand. In the summer of 2021, fast fashion giant Shein copied Elexiay’s growth and luxurious designs, including the Amelia Sweater, down to the last stitch.
Elexiay’s team of skilled artisans pays meticulous attention to detail, ensuring that each item is not just clothing but a work of art. They offer vibrant two-piece sets and gowns with timeless yet contemporary twists, such as their Vanessa Dress. The brand is committed to using premium, ethically sourced materials like Merino wool and organic cotton, reflecting their dedication to sustainability and responsible production practices.
From cozy sweaters to elegant cardigans and stylish dresses, Elexiay’s collections cater to diverse tastes and needs. Their dedication to inclusivity extends to size ranges and designs that accommodate various body types. What truly sets Elexiay apart is its commitment to empowerment, as they collaborate with local artisans, providing them with opportunities for career growth and financial independence.
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Adede’s vision goes beyond fashion – she envisions a more inclusive Nigeria. Elexiay’s rapid growth and international acclaim speak to her passion and dedication. Rooted in sustainability and quality, the company’s future is as promising as its unique creations. As this innovative knitwear brand continues to thrive, it pushes the boundaries of Nigerian fashion, infusing culture and modernity into every stitch.