Maggie Smith, celebrated for her exceptional acting career, has added a new feather to her cap – that of an internet-breaking handbag model. In a rather unexpected but absolutely mesmerizing collaboration, the seasoned actor graces Loewe’s spring 2024 pre-collection campaign. As Wendy Williams’s famously exclaimed, “She’s an icon, she’s a legend, and she is the moment.”
At 88, Maggie Smith sets aside her pointy Professor McGonagall hat and effortlessly dons three distinct outfits in her stunning spread. Renowned photographer Juergen Teller beautifully captures her, while Loewe Creative Director Jonathan Anderson orchestrates the concept. However, it’s Maggie Smith’s enchanting presence that steals the spotlight.
One look that stands out is her donning of a luxurious brown shearling coat, reminiscent of something Hagrid might wear. She comfortably snuggles in the warm outerwear, showcasing Loewe’s popular puzzle bag in the process. Against the backdrop of a brick wall, Maggie Smith effortlessly exudes the essence of a true professional. Her signature smirk graces the camera, conveying a message that silently says, “Don’t you wish you looked as fabulous as me?” And to that, the resounding answer is yes, indeed.
While other notable celebrities like Greta Lee, Dakota Fanning, Taeyong, and Josh O’Connor make appearances in the Loewe campaign, it’s Maggie Smith who has stirred the most excitement. The numbers tell the story: when Jonathan Anderson teased the campaign on his Instagram on Oct. 24, Maggie Smith’s photos garnered the highest engagement by far. Fans couldn’t resist making Harry Potter references, with one exclaiming, “One thousand points to Gryffindor!” Countless celebrities also shared their support, with Dan Levy exclaiming, “Are you kidding me,” and SZA adding, “She’s SO cute.” It’s the kind of impression that truly stands out.
Maggie Smith joins a select group of senior actors who’ve lent their grace to Loewe’s campaigns. In a world where the industry often prioritizes young talents and fresh faces, it’s refreshing and worth celebrating when fashion houses spotlight older celebrities. It’s an acknowledgment of the timeless and enduring appeal of seasoned stars. Perhaps we can look forward to Jane Fonda as Loewe’s next muse, envisioning her confidently rocking those bold deflated-balloon heels like nobody else can.
In the ever-evolving world of fashion, Maggie Smith’s collaboration with Loewe serves as a testament to the timeless beauty and enduring charm of legendary actors. Her presence in the spring 2024 campaign is nothing short of magical, leaving a lasting mark on the industry and fans alike.
