Stormi Steele, the dynamic force behind Canvas Beauty Brand and a well-recognized personality on OWN’s “Love and Marriage Huntsville,” is once again shaking up the beauty industry with her latest creation, Body Glaze.
Since its debut on TikTok during Labor Day weekend, Body Glaze has taken the platform by storm, rapidly ascending as the fastest-growing product and creator brand. In an exclusive conversation with BLACK ENTERPRISE, Steele delves into the pivotal role TikTok played in her remarkable financial success.
Steele’s prowess lies in her talent for crafting compelling content. Through her engaging videos, she effectively highlights the advantages of her products, sparking excitement among viewers. This ability propelled Body Glaze to new heights when introduced to TikTok Shop. Creators eagerly embraced the product, amassing tens of millions of views across the platform. This innovative marketing approach is nothing new for Steele, who consistently stays ahead of the ever-evolving social media landscape.
At just 35 years old, Steele is a self-made entrepreneur who embarked on her journey in a modest 100-square-foot kitchen in 2018. With her proprietary formulas and a deep understanding of social media, Steele has cemented her status as a pioneer in the beauty industry.
Already a household name in stores nationwide, Steele’s hair products have gained widespread recognition and can be found in major retailers like CVS, Walmart, Target, and Sally Beauty. Body Glaze, poised to eclipse the success of her hair serum, which garnered over $30 million in sales within a few years, stands as a testament to Steele’s expertise and influence in the cosmetics industry.
Beyond her entrepreneurial endeavors, Steele is a prominent figure on “Love and Marriage Huntsville,” where her unapologetic approach to business sometimes ignites conflicts with her peers. Despite the drama captured on the show, Steele remains committed to representing and inspiring women and young girls, especially those from small towns who may have questioned their own potential.
Body Glaze has not only solidified Steele’s position as a powerhouse in the beauty industry but has also ushered in substantial financial success. Watch the video below to uncover the extraordinary journey of Body Glaze on TikTok Shop and how Steele prepared for the “Love and Marriage Huntsville” Season 6 reunion.
Frequently Asked Questions (FAQ)
1. Where to Buy Canvas Beauty’s Body Glaze?
You can find Body Glaze at major retailers, including CVS, Walmart, Target, and Sally Beauty.
2. How Successful Is Stormi Steele’s Hair Serum?
Stormi Steele’s hair serum has achieved over $30 million in sales in just a few years.
3. What Sets Body Glaze Apart from Other Beauty Products?
Body Glaze has gained immense popularity due to its viral success on TikTok. Its unique formula and Stormi Steele’s innovative marketing approach have captured the attention of beauty enthusiasts worldwide.
4. How Did TikTok Contribute to the Success of Body Glaze?
TikTok played a pivotal role in the rapid growth of Body Glaze. Numerous creators showcased the product, resulting in tens of millions of views and widespread awareness across the platform.
5. What Inspires Stormi Steele in Her Entrepreneurial Journey?
Steele is driven by the desire to represent and inspire women and young girls, particularly those from small towns who may have doubted their own potential. She aims to show that achieving success is possible, regardless of one’s background.
