**Unraveling the Zara Ad Controversy: A Closer Look at the Gaza Resemblance Backlash**
High street giant Zara faces backlash as it pulls an ad campaign amid accusations that its images bear an unsettling resemblance to the destruction in Gaza. The fast fashion brand, owned by Inditex, expressed regret for the perceived similarity, citing a “misunderstanding” about the campaign’s intent.
**Zara’s Statement and Campaign Background**
Zara, responding to the online uproar, acknowledged the offense caused and promptly removed the images. The campaign, photographed by Tim Walker, showcased model Kristen McMenamy in a setting designed to resemble a sculptor’s studio. The controversy revolves around one image where McMenamy holds a mannequin wrapped in white material, surrounded by damaged statues and broken plasterboard.
Zara explained the campaign’s creative concept, emphasizing its intention to present “a series of images of unfinished sculptures in a sculptor’s studio,” with the sole purpose of showcasing craftmade garments in an artistic context. However, social media users expressed strong criticism, with the hashtag #BoycottZara trending on platforms.
**Public Response and Advertising Standards Authority Involvement**
Many users claimed the images mocked the suffering in Gaza, leading to a surge in online protests. The UK’s Advertising Standards Authority received 110 complaints citing the imagery’s reference to the Israel-Gaza conflict as offensive. While reviewing the complaints, the authority clarified that it wasn’t currently investigating the ad.
**Similar Incidents in the Industry**
Zara isn’t the only retailer facing controversy related to sensitive topics. Recently, M&S apologized for an Instagram photo featuring Christmas party hats resembling the Palestinian flag on fire. Despite the brand’s intent to convey a playful message, social media criticism led to the post’s removal and an apology from M&S.