While Barbie dominated the fashion scene on TikTok in 2023, the beauty sector had its own share of trends that captivated users. From the rise of ‘latte makeup’ to the allure of ‘strawberry makeup’ and ‘passport makeup,’ TikTok has been a treasure trove of beauty inspiration. The influence of the “Euphoria” series has transcended its airdate, captivating audiences and making it one of the standout trends of the year.
As the year comes to a close, let’s delve into the key makeup trends that took TikTok by storm in 2023. TikTok, known for incubating trends, has not only propelled tips and products to viral fame but also serves as a reliable gauge of trend popularity. Surprisingly, makeup inspired by “Euphoria” continues to dominate with the hashtag #Euphoriamakeup amassing a staggering 2.6 billion views, showcasing the lasting impact of the series.
Strawberry makeup, championed by model Hailey Bieber, secured its place in the beauty landscape with 530 million views. Another standout is ‘latte makeup,’ a 2023 essential, boasting almost 500 million views, characterized by warm, caramelized tones for a sun-kissed effect. Variations like ‘espresso makeup’ and ‘pumpkin spice latte makeup’ have also gained popularity with views surpassing 60 million and 70 million respectively.
In the realm of beauty inspirations, ‘passport makeup’ for passport photos and ‘glazed donut nails’ each garnered over 400 million and 380 million views, propelled by the undeniable influence of Hailey Bieber. Join us as we explore the vibrant and diverse makeup trends that defined TikTok in 2023.