In a spectacular celebration of Pharrell Williams’ inaugural showcase as Louis Vuitton’s men’s Creative Director, the luxury French house unveils exclusive pop-up stores for the Spring/Summer 2024 collection.
The SS24 collection, showcased at the iconic Pont Neuf in Paris, brings a contemporary twist to Louis Vuitton’s classic Damier pattern. The pop-up spaces, inspired by the Pont Neuf ambiance, feature gold shimmering interiors, Parisian-style street lamps, and Damier-patterned checkered floors reimagined for the SS24 collection.
Step into the LVers pop-up store, reminiscent of the Pont Neuf’s allure, complete with a secret room behind a gigantic bookcase. Illuminated by spotlights and floating in darkness, discover a vibrant collection of leather Speedy bags. The pop-up offers two distinct drops, showcasing accessories, jewelry, leather goods, luggage, ready-to-wear, shoes, and trunks from Pharrell’s groundbreaking debut.
Explore bespoke offers, including signature pieces like the Speedy and Horizon luggage, alongside Pharrell’s collaborative works with artist Henry Taylor. The footwear collection introduces new creations like the Palace Slipper and the Footprint Low Boot, complemented by an array of accessories—belts, hats, jewelry, and sunglasses.
Beginning January 4, Louis Vuitton unfolds the SS24 collection through pop-ups in New York and Los Angeles, with global locations to follow. Immerse yourself in this extraordinary experience and explore the intersection of fashion and art.