Meet Michael, a 65-year-old trendsetter who has embraced male grooming for over 15 years. What started with manicures and pedicures at goth club nights evolved into a full-body wax routine every six weeks. Michael attributes the positive change in his appearance to these grooming rituals.
In a recent survey, male beauty product spending saw a staggering 77% year-on-year increase, signaling a booming trend. Celebrities like Jason Donovan, Harry Styles, A$AP Rocky, and Jeremy Allen White are breaking norms, showcasing polished nails and sparking a wave of acceptance.
The revolution extends beyond nails; dedicated makeup products for men are hitting high streets, with Chanel leading the way in 2018. Celebrity-backed beauty lines like Styles’s Pleasing and Idris Elba’s S’able Labs are reshaping grooming perceptions in the UK.
While the majority of beauty spending remains with women, Michael notes a shift. Friends, once curious about his routines, now accept and even adopt similar practices. The evolving landscape of male beauty enthusiasts encompasses various routines, from simple moisturizing to extensive regimens involving Botox injections.
Explore the diverse stories of individuals like John Gessler and Fernando López, each with their unique approach to male grooming. As 74-year-old John King challenges conventional norms by embracing nature’s simplicity in the Scottish Highlands, the article unfolds a spectrum of choices in the evolving world of male self-care.