Embark on an inspiring journey with Francesca Eales, a veteran entrepreneur, as she leads the way in clean beauty with Hello Wink. This St. Louis-based lip balm line not only enhances your beauty but also champions sustainability. Discover the fascinating backstory, the eco-friendly philosophy, and the exciting future plans that make Hello Wink a standout in the beauty industry.
Francesca’s Beginnings:
Like scenes from classic teen flicks, Francesca Eales delved into the world of cosmetics during her formative years, discovering the intricacies of skincare through trial and error. In a true leading lady fashion, she realized her potential in the beauty business. Hello Wink, her brainchild, emerged during the pandemic when she decided to turn her passion for making mineral makeup into a full-fledged business.
The Birth of Hello Wink:
The brand’s name, inspired by a desire for kind gestures during a time of emotional stress, evolved from the simple acts of saying ‘hello,’ sending a card, or a wink. This ethos laid the foundation for a brand that goes beyond beauty, embracing a sense of connection and care.
The Unorthodox Path to Success:
Francesca’s unconventional background as an air force veteran played a pivotal role in shaping her entrepreneurial spirit. The disciplined environment contrasted with her undisciplined background, providing the foundation for resilience and success. Despite failures and setbacks, she learned to persevere, a lesson drawn from her military experience.
Sustainability at the Core:
Beyond crafting exquisite lip balms, Francesca is committed to sustainability. Disturbed by the environmental impact of plastic lip balms, she ensures that Hello Wink’s entire production process, from packaging to product containers, is environmentally friendly. This commitment aligns with her vision to reduce the 200 million plastic lip balms that end up in landfills annually.
Hello Wink’s Product Lineup:
Explore Hello Wink’s diverse product offerings, including all-over color sticks serving as eye shadow, blush, and lip color, lip jelly for a glossy finish, and lip scrubs for exfoliation. Available in 20 stores across the U.S., U.K., and Canada, and locally at Procure marketplace, these products showcase the brand’s commitment to quality and versatility.
Future Dreams and Monthly Experiences:
Francesca’s innovation knows no bounds. Currently experimenting with skincare creams, she envisions expanding the Hello Wink line. Meanwhile, anticipate the monthly lip balm bar at Procure, where enthusiasts can delve into the product development process and create personalized lip colors.
Conclusion:
Hello Wink is not just a lip balm line; it’s a testament to Francesca Eales’ resilience, creativity, and commitment to sustainability. Join the revolution in clean beauty and experience the unique offerings of Hello Wink, where beauty meets conscience.