Exciting News! Rhode Beauty, the brainchild of model Hailey Bieber, is set to make a splash in the skincare realm with the launch of its inaugural facial cleanser, “Pineapple Refresh,” on January 25. Brace yourself for a rejuvenating journey as the brand taps into the cleanser category, embracing the freshness of pineapples.
Rhode Beauty is embarking on a refreshing venture, introducing their first-ever facial cleanser, “Pineapple Refresh.” Scheduled to launch on January 25, this dermatologist-tested product is a testament to the brand’s commitment to innovative beauty solutions.
The unveiling is accompanied by a captivating marketing campaign featuring a sultry snorkeling escapade in the Bahamas, featuring models Ajok Daing, Candice Swanepoel, and Bianca Blakeney. Priced at $28, “Pineapple Refresh” is Rhode Beauty’s fifth product, joining the ranks of the Glazing Milk essence, Peptide Glazing Fluid serum, and Barrier Restore Cream moisturizer.
This dual-purpose cleanser and makeup remover transforms from a balm to a bubbly lather when mixed with water. The addition of sea buckthorn oil imparts a delightful yellow hue, perfectly aligning with the pineapple-inspired concept. Notable ingredients include polyglutamic acid, celebrated for its potent humectant properties, and pineapple enzymes for gentle exfoliation without compromising the skin barrier.
Hailey Bieber, founder of Rhode Beauty, assures that “Pineapple Refresh” is safe for sensitive skin, drawing on her own experience with perioral dermatitis. The inclusion of a gentle fruit enzyme reflects Bieber’s dedication to creating a cleanser suitable for all skin types.