The skincare brand Hilo is empowering consumers to customize their day creams according to their skin’s needs with an innovative refillable system. Their plant-based ecocapsules allow you to add targeted nourishing oils to a natural base cream gel that suits all skin types.
Hilo was founded by Elise Postil and Margaux Brunel to reduce the waste generated by the cosmetics industry. Research shows nearly 50% of women throw away products before they are empty because the formulas don’t work for their skin. Hilo’s customizable system solves this problem.
The Process Behind Customizable Day Creams
Hilo’s day cream base is 99.7% natural and combines shea butter, aloe vera, and hyaluronic acid to hydrate skin. When you order, you select 3 ecocapsules from a choice of 6 plant oils:
– Hazelnut oil: Rich in vitamins E & K, antioxidants, and fatty acids to nourish skin.
– Sweet almond oil: Softens and soothes sensitive skin.
– Argan oil: Boosts elasticity and repairs damage.
– Apricot oil: Hydrates, calms inflammation, and evens tone.
– Carrot oil: Full of antioxidants like beta carotene to protect skin.
– Primrose oil: Treats dryness, acne, and eczema.
The pullulan-based capsule and recyclable refillable jar reduce waste. Hilo also provides an online skin diagnosis quiz to help guide your oil selection.
Eco-Conscious Skincare Popping Up in France
After a successful crowdfunding campaign, Hilo is increasing brand awareness by partnering with pop-up shops, events, and selective retailers in France. Their presence at VivaTech and upcoming appearances in Lyon generated buzz around their sustainable solution.
Hilo also plans to expand their offerings to provide a full natural skincare routine. Customizing your day cream with plant power is the first step towards an eco-conscious skincare routine that targets your needs while reducing waste.