The growing influence of AI-generated influencers on TikTok has sparked concerns among more than 12,000 parents, urging the platform to take action. In an online petition addressed to TikTok CEO Shou Zi Chew, parents express worry that these influencers, presenting AI-perfected faces and bodies, may contribute to unrealistic beauty standards and body dysmorphia in children and teenagers.
The petition, sponsored by nonprofit ParentsTogether, advocates for clearer labeling of virtual influencers, particularly those created through generative AI technology. While TikTok has mandated creators to label realistic AI-generated content, parents argue that the labeling is inconsistent, making it challenging for users, especially children, to distinguish between real and artificial content.
ParentsTogether campaign director Shelby Knox emphasizes the need for TikTok to go beyond a toggle function and ensure consistent and visible labeling. Many AI influencers mention their virtual nature in bios, but fail to explicitly label their content as AI-generated. Parents argue that such lack of transparency could contribute to a harmful culture.
TikTok responded that it has removed three flagged accounts and has policies against content promoting disordered eating or dangerous weight loss behaviors. However, concerns persist as parents believe platforms like TikTok and YouTube, popular among kids, need stricter regulations on AI-generated content.
While the petition targets TikTok, parents express the need to investigate the prevalence of the issue on YouTube as well. YouTube states it prohibits content glorifying eating disorders and collaborates with experts to support the well-being of children and teenagers on the platform.
The rise of AI-generated influencers extends beyond TikTok, with platforms like Instagram hosting virtual influencers partnering with brands and working as fashion models. ParentsTogether emphasizes the urgency for regulations, citing the overwhelming challenges parents face in navigating the impact of social media on young people.