Embarking on a Journey of Slow Fashion: The Story of Lohi Linen in Ranfurly
In the heart of Ranfurly, a Cromwell couple, Russ Haigh and Tania Murray Haigh, have embarked on an inspiring venture that celebrates community, sustainability, and the beauty of slow fashion. Their retail business, Lohi Linen, stands as a beacon of hope in a world dominated by fast fashion, offering a refreshing perspective on conscious consumerism.
The decision to relocate to the serene surroundings of the Maniototo and establish Lohi Linen was bold, considering the prevailing economic climate. However, Russ and Tania’s unwavering belief in their vision has already borne fruit, with Lohi attracting attention for its unique approach to retail.
At Lohi Linen, the focus extends beyond mere commerce; it’s about shining a light on slow fashion, homeware, and the wider Maniototo district. By curating a collection of locally sourced products and upcycled furniture, Lohi aims to foster a sustainable circular economy while educating the community about the importance of conscious consumption.
For Tania, Ranfurly holds a special place in her heart, being her childhood hometown. Returning to her roots, she is determined to contribute positively to the community and showcase the beauty of the Maniototo district through Lohi Linen.
The store’s expansive premises, once vacant for a decade, now teem with life, offering not just merchandise but a glimpse into the rich tapestry of the region’s heritage and craftsmanship. From handmade wool garments to locally sourced preserves, each item tells a story of resilience and creativity.
Embracing the ethos of slow fashion, Tania encourages patrons to appreciate the natural beauty of linen, wrinkles and all. Her commitment to sustainability extends to every aspect of the business, from compostable packaging to fully recyclable cushions.
As a family affair, Lohi Linen embodies the spirit of collaboration and innovation. With daughter Jaide’s marketing expertise and son Caleb’s modeling prowess, the Haighs are creating a holistic experience for visitors and locals alike.
Looking ahead, Lohi Linen aspires to be more than just a retail destination. Plans for a cold-pressed juice and smoothie bar underscore their vision of creating a space where people can connect, unwind, and embrace the joys of slow living.
March 1st marks an exciting milestone for Lohi Linen, with a fashion show set to captivate audiences and showcase the brand’s distinctive aesthetic.
In Ranfurly, Lohi Linen stands as a testament to the power of community, sustainability, and the enduring allure of slow fashion.