Discover invaluable makeup insights for women over 50 straight from the founder of IT Cosmetics, Jamie Kern Lima. From building a billion-dollar business to becoming a best-selling author and mentor, Lima’s journey is as inspiring as her beauty advice.
In her quest to empower women, Lima shares six common makeup mistakes to avoid, along with expert tips to enhance your natural beauty.
1. Using Too Much Makeup
Avoid overdoing it with makeup trends and opt for a more natural look.
2. Prioritize Joy and Rest
Find joy in your soul and prioritize rest for a radiant inner and outer glow. Try using white eyeliner to fake the look of eight hours of sleep!
3. Don’t Forget Your Brows
Frame your face with well-groomed eyebrows. Choose a shade lighter than your hair color and use fine-tip brow pencils for a natural look.
4. Moisturize Regularly
Hydrate your skin with a nourishing moisturizer containing hyaluronic acid and ceramides. Massage into your skin morning and night for optimal results.
5. Opt for Lighter Eyeshadows and Blend
Avoid heavy glitter and opt for neutral eyeshadows. Blend shades for a seamless, youthful look.
6. Embrace Your Beauty
Celebrate your unique features and use makeup to enhance your natural glow. Remember, you are agelessly beautiful just as you are!
By following these tips, you’ll not only enhance your beauty but also feel confident in your own skin. Embrace your worth and celebrate your beauty every day!