Monica Lewinsky is stepping into the fashion arena at the age of 50, not just as a style icon, but as a catalyst for change.
Fronting Reformation’s latest campaign, “You’ve Got the Power,” Lewinsky is championing voter registration awareness ahead of the 2024 election.
In a statement, Lewinsky emphasized the significance of voting, calling it the cornerstone of democracy. With concerns about voter frustration and apathy looming, she underscores the urgency of participation.
The campaign showcases Lewinsky in Reformation’s chic workwear collection, shot by photographer Zoey Grossman. Expect sleek leather trench coats and elegant black belted midi dresses.
Alongside the fashion line, Reformation and Vote.org collaborate to launch a comprehensive voting hub, offering essential information on voting procedures and importance.
As part of the initiative, Reformation pledges a donation to Vote.org, with proceeds from the “You’ve Got the Power” sweatshirt entirely benefiting the organization.
Addressing voter apathy, Lewinsky stresses the need for collective action, emphasizing the power of every individual’s voice.
Beyond voting advocacy, Lewinsky aims to empower women through the campaign, highlighting the importance of recognizing and seeking assistance when needed.
Monica Lewinsky’s collaboration with Reformation signifies not only a foray into fashion but also a commitment to empowerment and social change.