BASMA Beauty, an inclusive makeup brand renowned for its innovative color-match formulations, celebrates its retail expansion on Sephora.com and in Sephora Canada outlets with the introduction of a highly-anticipated new product range, co-developed with its dedicated customer base.
Known for its groundbreaking Foundation Stick, a hydrating foundation available in 42 shades favored by A-list celebrities and TikTok influencers, BASMA Beauty Founder Basma Hameed seized the opportunity to engage with the brand’s loyal TikTok community in the creation of a new offering.
“At BASMA Beauty, community always comes first. Since the inception of the brand, I’ve envisioned collaborating with our followers to create a product tailored to their needs,” says Hameed.
In July 2022, the brand initiated its TikTok collaboration journey by announcing plans to introduce a blush product, inviting followers to participate in the development process. From distributing lab samples to incorporating real-time consumer feedback, BASMA Beauty involved its followers in crucial decision-making stages, including formulation, product naming, marketing strategies, and influencer recommendations.
The brand’s inclusive approach to product development proved to be a social media sensation, generating over 10 million creator views of the blush pre-launch and accumulating a total of 500 million views across its social platforms since inception.
On February 26th, 2024, BASMA Beauty unveiled its latest viral sensation, The Cream Blush. This buttery-soft, buildable cream blush and lip tint blend seamlessly into the skin, delivering a naturally radiant finish. Formulated with ingredients such as Aloe Vera, Vitamin E, Apricot, and Avocado Oils, the product contributes to overall skin health.
“My extensive experience with Scar Camouflage treatments allowed me to identify a need for undertone products. The Cream Blush features six shades carefully curated to cater to a diverse range of undertones and skin tones,” explains Hameed.
Priced at $28, The Cream Blush is available in Bubble Gum Pink, Mauve, Fuchsia, Peach, Burnt Orange, and Cherry Red. It can be purchased on BASMABeauty.com, Sephora.com, and in Sephora Canada stores.
For more information, visit BASMABeauty.com and follow @basmabeauty on social media.
ABOUT BASMA BEAUTY
Established in 2021 by Basma Hameed, a burn survivor and pioneer of the Scar Camouflage procedure, BASMA Beauty is an award-winning makeup brand offering a diverse range of complexion products formulated to suit various skin tones and textures. The brand’s debut product, The Foundation Stick, garnered popularity on TikTok with its 42-shade range. Recently, BASMA Beauty introduced The Cream Blush, a collection of highly-pigmented blushes enriched with skin-nourishing ingredients. All BASMA Beauty formulations are vegan, cruelty-free, hypoallergenic, fragrance-free, gluten-free, sulfate-free, and paraben-free. Products are available online and in Sephora Canada stores.