As the prevalence of artificial intelligence (AI) in online content creation continues to rise, Dove is making a bold statement against its use in advertising, particularly concerning its potential impact on girls’ self-esteem.
In honor of the 20th anniversary of its “Campaign for Real Beauty,” Dove reaffirms its commitment to portraying authentic representations of individuals in its ads, pledging never to utilize AI-generated images.
Alessandro Manfredi, Dove’s chief marketing officer, emphasizes the importance of empowering women to define beauty on their terms, rather than leaving it to algorithms.
The brand’s dedication to promoting genuine beauty is further underscored by a recent global study examining perceptions of beauty. Despite progress over the past two decades, the study reveals ongoing challenges, with many women feeling pressured to conform to unrealistic beauty standards perpetuated by online content, including AI-generated imagery.
Stacy Nadeau, a model featured in Dove’s original campaign, expresses concern over the detrimental effects of AI on girls and teens, highlighting the difficulty in discerning between real and digitally altered images. She stresses the importance of fostering self-esteem by championing authenticity.
Dr. Konstantin Vasyukevich, a plastic surgeon, acknowledges the potential of AI to revolutionize beauty advertising but cautions against its misuse in perpetuating unattainable standards. He advocates for responsible AI usage and greater authenticity in beauty representation.
Harvey Castro, an AI expert, acknowledges the groundbreaking opportunities AI presents for personalized beauty marketing but warns of its potential to reinforce narrow beauty norms. He calls for ethical guidelines and consumer education to mitigate these risks.
Amidst these discussions, Dove remains steadfast in its commitment to empowering women and girls to embrace their unique beauty, free from the pressures of digitally altered imagery.