Nikkie de Jager Reigns as Top Beauty Influencer: Cosmetify Study Reveals

A recent study conducted by Cosmetify has crowned Nikkie de Jager as the world’s most influential figure in the realm of beauty.

Released alongside a comprehensive index, the study unveils the leading beauty brands, influential personalities, and emerging trends within the industry. Topping the charts with an impressive following of 42.7 million across Instagram, TikTok, and YouTube, de Jager commands an estimated $61,450 per post.

Hailing from the Netherlands, de Jager gained widespread recognition through her YouTube channel, NikkieTutorials, captivating audiences worldwide with her expertise in makeup artistry and beauty vlogging.

Securing the second position is Bretman Rock, boasting a substantial following of 43.93 million. Despite a slightly higher audience reach, Rock’s estimated earnings per post stand at $53,650. Renowned for his infectious personality and captivating content, the Filipino-American influencer has carved a niche in the beauty community with his vibrant persona and engaging tutorials.

Hot Commodities

Among the noteworthy findings of the 2024 Cosmetify Index is the ascent of Rare Beauty, Selena Gomez’s makeup brand, acclaimed as the hottest beauty entity with a stellar rating of 7.81 out of 10.

Furthermore, Sol de Janeiro emerges as the Instagram engagement champion, boasting the highest percentage of likes and comments per post.

Witnessing a remarkable surge in popularity, Bubble Skincare shines as a rising star of 2024, experiencing an astounding 2,872% spike in searches.

Sephora maintains its dominance with the highest organic search traffic and a massive Instagram following of 22.1 million, reaffirming its stature as a powerhouse in the beauty retail landscape.

Lastly, Oh K! emerges as the most sought-after brand of the past year, amassing a staggering 73.4 million searches globally.