E.l.f. Skin is shaking up the beauty scene with its latest launch: the Bronzing Drops, featured in the captivating “Peculiar Behavior” campaign starring actress and activist Jameela Jamil.
The Bronzing Drops are no ordinary serum. They offer a sun-kissed glow and come in three versatile shades, perfect for mixing with your favorite e.l.f. moisturizers. Infused with nourishing Vitamin E and sunflower seed oil, these drops provide hydration and radiance for both face and body.
But that’s not all. E.l.f. Skin’s Bronzing Drops are crafted without harsh ingredients like phthalates, parabens, sulfates, and more. Plus, they are cruelty-free, vegan, and made in Fair Trade Certified facilities, aligning with e.l.f.’s commitment to ethical beauty.
Peculiar Behavior
The campaign unfolds in a mockumentary style, with Jameela Jamil as the intrepid explorer delving into the “wild” world of Bronzing Drops enthusiasts. From a suburban bedroom to a bustling airport and a home office, Jamil uncovers the secrets behind the serum’s allure.
Directed by Madwell Founder and Chief Creative Officer Chris Sojka, the campaign captures the essence of e.l.f.’s ethos: premium quality, affordable prices, and universal appeal. With a playful nod to the frenzy surrounding the product, “Peculiar Behavior” highlights its transformative effect on complexions.