As the anticipation builds for Rihanna’s upcoming haircare line launch, she’s already dazzling fans with the results of her own products. Stepping out in New York, Rihanna showcased her stunning natural hair, giving fans a glimpse of what’s to come.
While the Grammy-winning artist has experimented with various hair transformations in the past, her recent appearance with short, curled blonde hair left fans in awe, with many lining up for her autograph.
This glamorous reveal comes just before the much-awaited release of Fenty Hair, Rihanna’s inaugural haircare brand. The lineup includes a range of products from hair styling to coloring solutions, shampoo, and more.
Rihanna took to social media to announce the launch date, stating, “A new family is moving in! @fentyhair is pullin’ up and it’s time to finally have the hair experience you’ve been waiting for.”
Addressing her personal connection to hair transformations, Rihanna shared, “You know how much switching my hair up matters to me. I’ve had almost every texture, color, [and] length – from weaves to braids to natural.”
“So, I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style.”