Following recent developments in the beauty industry, Seint Makeup is undergoing a significant change in its business model, prompting curiosity and concern among its followers. Speculations arose when active influencers suddenly became silent on social media platforms.
The discussion intensified when Seint Makeup addressed the situation via Instagram, announcing a shift from direct selling to an enhanced affiliate commission structure, effective October 1, 2024. Under this new system, artists will earn commissions based on their sales performance rather than recruitment metrics.
This strategic pivot aims to streamline operations, align with company objectives, and empower artists with more independent growth opportunities. While some embrace the change for its potential financial benefits, others express apprehension about its broader impact.
Despite turning off comments on the Instagram post, Seint Makeup has allotted three months for artists to adapt their business strategies to the new guidelines. The brand’s website remains operational, indicating continuity in product availability while promising further updates on future plans.