Divi Scalp & Hair Health Products Now Available at Ulta Beauty in Target Stores
In an exciting development for hair care enthusiasts, Divi Scalp & Hair Health, the brainchild of influencer and entrepreneur Dani Austin, has announced its expansion into Ulta Beauty at Target locations. This move marks a significant milestone for the brand, which has seen meteoric growth since its inception in 2021.
A Success Story Born in Target’s Aisles
Divi’s journey began with a simple shopping trip to Target. Austin, inspired by her own hair health struggles, conceived the idea for Divi while browsing the haircare aisle with her daughter Stella. This everyday moment sparked the creation of a brand that would go on to generate nearly $40 million in revenue during its first year alone.
From Viral Launch to Retail Expansion
Divi’s initial product, the iconic Scalp Serum, set the tone for the brand’s success by selling out within two hours of its launch. Since then, the company has rapidly expanded its product line to include shampoos, conditioners, and a record-breaking dry shampoo. The expansion into Ulta Beauty at Target locations represents a full-circle moment for Austin and a significant step in Divi’s growth strategy.
Dani Austin’s Vision Realized
Expressing her excitement about the expansion, Austin stated, “This is a real full circle moment for me… Expanding into Ulta Beauty at Target enables Divi to support so many more individuals on their hair health journeys, and for me, that is a real dream come true.”
Product Lineup at Ulta Beauty in Target
Customers can now find an assortment of Divi products at Ulta Beauty sections within Target stores, including:
- Scalp Serum
- Volumizing Shampoo
- Volumizing Conditioner
- 3-in-1 Leave-in Conditioner
- Dry Shampoo
Ulta Beauty’s Support for Emerging Brands
Monica Arnaudo, chief merchandising officer at Ulta Beauty, highlighted the company’s commitment to supporting emerging brands like Divi. She praised Austin’s personal journey and genuine mission to provide effective hair and scalp care solutions, noting that Divi’s success goes beyond just products to foster a community centered around authentic connections and shared experiences.
A Promising Future in Hair Care
This expansion not only solidifies Divi’s omni-channel presence in the fast-growing haircare market but also ensures broader consumer access to its innovative products. As Divi continues to grow and reach new customers through this partnership with Ulta Beauty and Target, it’s clear that the brand’s journey from a moment of inspiration to a widely available hair care solution is just beginning.