Emily in Paris Season 4: Blending French Girl Beauty with American Glamour
The much-anticipated fourth season of Netflix’s hit show “Emily in Paris” is set to premiere on August 15, and fans are buzzing with excitement. The recently released trailer not only promises more romantic entanglements but also puts a spotlight on Emily Cooper’s evolving beauty routine, showcasing a fascinating blend of French and American beauty aesthetics.
Emily’s Beauty Evolution
Last season, viewers watched as Emily, played by Lily Collins, impulsively cut her own bangs in a wine-fueled moment of crisis. This season, the trailer offers a tantalizing glimpse into Emily’s bathroom, revealing a carefully curated collection of beauty products that reflects her journey of cultural assimilation.
A Peek into Emily’s Vanity
Emily’s bathroom shelf showcases an intriguing mix of American and French beauty brands:
- Milk Makeup’s blush stick
- Fenty Beauty compact
- Burt’s Bees lip balm
- Violette Fr’s Boum Boum Milk
- Foreo Luna 4 face cleanser in hot pink
Product Placement: A Signature Move
“Emily in Paris” has never shied away from product placement, seamlessly integrating brands into its storyline. From luxury suitcases to fast-food chains, the show has sparked both admiration and controversy for its marketing tactics. The beauty industry, in particular, has capitalized on the show’s popularity, with brands like Lancôme and Makeup Revolution launching “Emily in Paris” inspired collections.
The French Girl Beauty Phenomenon
The show’s beauty crossovers tap into the enduring fascination with French girl beauty. According to Spate, a consumer trends agency, “French Girl Makeup” garners 1.7 million average weekly views on TikTok, with a 55.5% growth since last year. This trend is further amplified by influencers and makeup artists showcasing the differences between French and American beauty approaches.
Reality vs. Fiction: Emily’s Beauty Paradox
Interestingly, while Emily’s vanity boasts French beauty staples, her makeup look remains decidedly American. Addison Cain from Spate points out the contradiction: “Emily embodies the American-in-Paris reputation with her full matte face, complete with bold lip, defined brows and dramatic eyes.” This contrast with the typically minimalist French beauty approach adds another layer to Emily’s character development.
Looking Ahead to Season 4
As Emily continues her Parisian adventure, viewers are left wondering if her beauty routine will further evolve to embrace the subtle French aesthetic. Will she trade her matte foundation for a more natural look? The anticipation builds as fans eagerly await the new season to see how Emily’s style and beauty choices reflect her ongoing cultural integration.
Despite criticisms and stereotypes, “Emily in Paris” remains a powerhouse of popularity, with its third season ranking as the second most-watched English language show on Netflix upon its debut. As we approach the fourth season, it’s clear that Emily’s journey – both personal and beauty-wise – continues to captivate audiences worldwide.