Blake Lively has officially launched her highly anticipated haircare brand, Blake Brown Beauty. After weeks of speculation sparked by a cryptic Instagram post, the actress has unveiled her new venture, offering fans a glimpse into her carefully curated haircare routine.
The Blake Brown Beauty collection boasts a visually stunning aesthetic with its sleek packaging and captivating color palette. The product line includes a range of essential haircare items, such as shampoos, hair masks, leave-in conditioners, and styling products, all formulated without harsh chemicals like sulfates, silicones, and parabens.
Lively has emphasized her commitment to sustainability and ethical practices in creating the brand. Blake Brown Beauty products are vegan and cruelty-free, aligning with the growing consumer demand for environmentally conscious beauty choices.
The collection will be available for purchase exclusively on the Blake Brown Beauty website starting August 5th, with a simultaneous launch at Target stores on August 4th.