Cosmoprof Expands Beauty Empire: New York to Host Annual Industry Event in 2025
In a groundbreaking announcement at the 21st Cosmoprof North America Las Vegas event, the beauty industry powerhouse revealed plans for a new annual showcase in the heart of New York City. Set to debut in October 2025, “Beauty New York” promises to be a game-changing addition to the global beauty calendar, combining both B2B and consumer elements of the ever-evolving beauty business.
A New Chapter in Beauty Innovation
Liza Rapay, Vice President of Cosmoprof North America, expressed her enthusiasm: “We are thrilled to establish Beauty New York as the beauty industry’s flagship annual event across the globe. Especially coming off the heels of our massively successful Cosmoprof North America shows in Las Vegas and Miami, we are eager to enter this new chapter with Beauty New York!”
This expansion comes on the heels of Cosmoprof North America’s collaboration with the Fashion Institute of Technology (FIT) to launch The Beauty Center at FIT, a cutting-edge research facility focused on global business strategy and consumer trends in the beauty sector.
A Tri-City Beauty Powerhouse
The addition of New York completes a trifecta of beauty events across the United States:
- Las Vegas: The 21st edition in July 2024 showcased nearly 1,200 exhibitors from 45 countries and attracted over 26,000 visitors from 105 countries.
- Miami: Launched in January 2024, the debut edition featured over 700 exhibitors from 40 countries and welcomed 19,000 visitors.
- New York: Set to launch in October 2025, promising to be the crown jewel in Cosmoprof’s North American lineup.
Celebrating Innovation: Cosmoprof & Cosmopack North America Awards
The Las Vegas event also honored industry innovators with the Cosmoprof & Cosmopack North America Awards. Winners across six categories were selected by a panel of 13 judges, including retailers, brand executives, R&D experts, and press. Notable winners included Solésence Beauty Science for Formulation and Never Have I Ever for Make Up & Nail Products.
Looking Ahead
Nina Daily, Executive Director of the Professional Beauty Association, emphasized the significance of these events: “With showcases yearly in Las Vegas and now Miami, Cosmoprof North America has set the standard for bringing together the entire beauty industry from coast to coast. These significant events highlight the strength of collaboration and a shared vision aimed at empowering beauty professionals and strategically shaping the industry’s future.”
As the beauty industry continues to evolve, Cosmoprof’s expansion into New York solidifies its position as a leader in showcasing innovation, fostering connections, and driving the future of beauty across North America and beyond.