Perry Ellis Expands Home Goods Line with New Licensing Deal
Perry Ellis International, a renowned name in the fashion industry, is set to make waves in the home goods sector. The company has recently announced a strategic licensing agreement with Pegasus Home Fashions, marking a significant expansion of its product offerings.
A New Chapter in Home Fashion
The collaboration between Perry Ellis and Pegasus Home Fashions promises to bring a fresh perspective to bedroom essentials. Under this new agreement, Pegasus will develop and distribute an array of home goods featuring Perry Ellis’s popular brands, including:
- Original Penguin
- Laundry by Shelli Segal
- Rafaella
The product line will encompass bed pillows, mattress pads, mattress toppers, and down alternative comforters. These items will be available for purchase across the United States and Canada, bringing Perry Ellis’s signature style into homes throughout North America.
Timeline for Product Launches
Excitement is building for the rollout of these new products:
- Original Penguin products are slated to hit the market in the fourth quarter of 2024
- Laundry by Shelli Segal and Rafaella collections are expected to launch in spring 2025
A Strategic Move for Both Parties
Perry Ellis CEO Oscar Feldenkreis expressed enthusiasm about the partnership, stating, “We are thrilled to collaborate with Pegasus Home Fashions, a leader in the utility bedding sector. This licensing agreement allows us to extend our brands into new product categories, offering our customers high-quality and innovative home goods.”
Feldenkreis further emphasized the strategic importance of the deal, noting, “We believe that Pegasus Home Fashions’ expertise will be instrumental in bringing our vision for these products to life and enhancing our brands’ presence in the home goods market.”
Perry Ellis: A Fashion Powerhouse
Perry Ellis International is well-known for designing, distributing, and licensing a wide range of fashion items, including men’s and women’s apparel, accessories, and fragrances. The company’s impressive portfolio includes brands such as:
- Perry Ellis
- Original Penguin
- Laundry by Shelli Segal
- Rafaella
- Cubavera
- Ben Hogan
- Savane
This latest venture into home goods follows a previous licensing agreement with Peerless Clothing International for men’s tailored clothing under the Perry Ellis and Original Penguin brands.
Pegasus Home Fashions: Rising from Challenges
Pegasus Home Fashions, a North America-based manufacturer specializing in utility bedding, brings valuable expertise to this partnership. The company has shown resilience in the face of adversity, having been acquired by Blue Torch Capital last year after filing for Chapter 11 bankruptcy, according to Home Textiles Today.
Looking Ahead
As Perry Ellis International continues to expand its reach beyond traditional apparel, this new licensing agreement with Pegasus Home Fashions represents a significant step into the home goods market. It offers an exciting opportunity for consumers to bring the style and quality associated with Perry Ellis brands into their bedrooms, while also potentially opening new avenues for growth for both companies involved.
With the first products set to launch in late 2024, fashion and home decor enthusiasts alike have much to look forward to as Perry Ellis brings its distinctive touch to the world of home goods.