ELF, ranked 20th in Happi’s 2024 Top 50, is set to make waves in the sports marketing arena with this strategic alliance. The partnership extends beyond mere sponsorship, as ELF will co-host the inaugural Power of Women’s Sports Summit, scheduled for November 20, 2024, in Málaga, Spain, coinciding with the tournament finals from November 13-20.
Kory Marchisotto, CMO of ELF Beauty, passionately addressed the disparity in women’s sports coverage: “84% of sports fans are interested in women’s sports – 49% of them are women – and yet only 15% of media coverage is women’s sports. We’re causing an ‘e.l.f.ing’ racket to democratize the playing field and inspire change.”
Empowering Female Athletes Across Sports
ELF’s commitment to supporting female athletes spans various disciplines. The brand has forged alliances with Indy 500 driver Katherine Legge, ice hockey player Kendall Coyne Schofield, and Paralympic swimmer Anastasia Pagonis. This diverse roster showcases ELF’s dedication to elevating women in sports across the board.
The Power of Women’s Sports Summit: A Game-Changing Event
The Power of Women’s Sports Summit aims to unite 100 of the most influential change-makers in sports, business, and entertainment. This global platform will celebrate progress and raise awareness about advancing gender equality in sports, highlighting its positive impact on athletes, fans, and potential sponsors.
Ilana Kloss, Chair of Billie Jean King Cup Limited, expressed enthusiasm for the partnership: “ELF champions diversity and believes that self-expression is the key to unlocking beauty for any individual. The brand’s ethos aligns seamlessly with the Billie Jean King Cup’s commitment to excellence, equality, and empowerment.”
Amplifying Women’s Voices in Sports Media
Further solidifying its commitment to women’s sports, ELF has become a founding partner of iHeartMedia’s iHeart Women’s Sports Audio Network. This pioneering audio platform is dedicated exclusively to women’s sports, aiming to amplify the voices of both established and emerging female athletes. As part of this initiative, ELF will host a live recording of “The Rennae Stubbs Tennis Podcast” in the fan zone at the summit.
By bridging the gap between beauty and sports, ELF Beauty is not just sponsoring an event; it’s championing a movement. This partnership with the Billie Jean King Cup represents a bold step towards greater visibility and support for women’s sports, setting a new standard for corporate involvement in advancing gender equality in athletics.