Aspinal of London Unveils Luxurious Floralesssence Fragrance Collection
Renowned British luxury brand Aspinal of London has made its grand entrance into the beauty sector with the launch of Floralesssence, an exquisite collection of high-end fragrances. This distinguished series of luxury perfumes delicately evokes selected gardens from around the world, seamlessly blending British creative craftsmanship with French olfactory expertise.
A Unique Collaboration
Colbico, the partner behind this venture, emphasizes their philosophy of collaborating with a luxury brand while operating as a perfume house. This approach involves carefully selecting scents, designing minimalist packaging and bottles, and infusing a distinct personality into the range.
Inspired by Iconic English Gardens
The initial launch features a trio of fragrances created by renowned French perfumers, drawing inspiration from iconic English gardens:
- Green Rose: Captures the elegance of English roses, complemented by the delicacy of wildflowers.
- Ochre Spice: Evokes notes of vanilla and tobacco leaves, reminiscent of distant travels.
- Musky Fig: Recreates the unique atmosphere of an English garden.
Ethical and Sustainable Commitment
Aspinal of London demonstrates its dedication to nature protection by selecting fragrance ingredients according to ethical and sustainable criteria. The accompanying bottles and packaging highlight clean lines and quality materials, reflecting the premium nature of the fragrances.
Immersive Launch Campaign
The launch campaign features exclusive events at Aspinal’s London flagship store, targeting luxury enthusiasts through online and social media channels. In-store, customers can enjoy an immersive experience with elegant displays, olfactory animations, subtle lighting, and floral decorations. Sprayers allow for an engaging olfactory experience, complemented by subtle narration.
Exclusive Events and Promotions
To further enhance the launch, Aspinal of London plans to host events featuring perfumers and artists, creating an immersive experience for customers. Additionally, periodic promotional offers on fragrance sets and samples aim to drive sales and encourage exploration of the Floralesssence collection.