Riyadh Fashion Expo: Saudi Talent Shines Alongside Global Brands
The Saudi Fashiontex Expo, a vibrant showcase of fashion and textile innovations, has opened its doors in Riyadh, bringing together over 500 exhibitors from 13 countries. This three-day extravaganza, running until August 29, serves as a dynamic platform for international and regional industry players to connect, collaborate, and forge new partnerships.
Global Participation
The expo boasts an impressive lineup of participants from Saudi Arabia, Turkiye, Egypt, Italy, Spain, the UK, India, Bangladesh, Pakistan, Morocco, China, and Ireland. Visitors can explore a diverse range of products, including:
- Cutting-edge clothing and sportswear
- Innovative knitwear and textile accessories
- High-quality fabrics and yarns
- Luxurious leather goods
- Exquisite haute couture pieces
Spotlight on Saudi Talent
The event, held at the Riyadh International Exhibition and Convention Center, has become a magnet for fashion enthusiasts across Saudi Arabia. Local talent is making waves, with companies like DKOO showcasing their prowess in clothing design, printing, and manufacturing.
Yasser Nagro, CEO of DKOO, proudly emphasizes the brand’s “100 percent Saudi” identity. In anticipation of the upcoming National Day, DKOO is offering custom production of 94 pieces, alongside a wide range of basic apparel in over 18 colors at competitive wholesale prices.
Innovation Meets Fashion
Another standout Saudi brand, Nool, demonstrates the fusion of technology and fashion. Founded by former cybersecurity expert Maha Al-Qahttani, Nool has carved a niche in the market by bridging the gap between designers and implementers. The brand’s name, inspired by a weaving tool, symbolizes the essence of garment creation.
International Collaboration
Mohamed El-Sherif, CEO of Pyramids Group and chairman of the expo, lauded the event’s evolution into “a world-class fashion destination.” The expo has facilitated numerous opportunities for Saudi companies to establish agencies, distributorships, and joint ventures with international partners.
This year’s guest of honor, Morocco, is represented by approximately 10 of its premier fashion houses. Hassan Berkani, president of the Casablanca Chamber of Commerce, Industry and Services, highlighted the significance of this cultural exchange.
Egypt’s presence at the expo was also notable, with Mohammed Abdelsalam, president of the Egyptian Chamber of Garment Industry, emphasizing the importance of showcasing the country’s textile products and fostering cross-cultural connections.
A Bright Future for Saudi Fashion
As the Saudi Fashiontex Expo continues to grow and evolve, it cements Riyadh’s position as a burgeoning fashion hub. The event not only showcases the best of global fashion but also provides a platform for Saudi talent to shine on an international stage, promising a bright and stylish future for the Kingdom’s fashion industry.