Sabrina Carpenter’s Iconic Blonde Hair: New Face of Redken’s Hair Care Revolution
Pop sensation Sabrina Carpenter has added another feather to her cap this summer, becoming the first-ever hair care ambassador for the renowned L’Oréal-owned brand, Redken. Known for her signature long blonde locks, Carpenter is set to grace Redken’s advertising campaigns, starting with the Acidic Bonding Concentrate collection later this month.
A Perfect Match: Carpenter and Redken
Expressing her excitement about the partnership, Carpenter stated, “Beauty and especially my hair is a big part of my identity. I’ve always dreamed of partnering with a hair brand and waited to find the right partner. It’s been the secret to keeping my hair looking its best and I can’t wait to share what we’ve been working on together.”
The collaboration extends beyond Carpenter herself. Her trusted hair stylist Scott King and colorist Laurie Heaps have joined Redken’s professional talent team, bringing their expertise to the brand. They attribute Carpenter’s coveted bouncy hair and bangs to Redken’s products, solidifying the brand’s reputation for quality hair care.
A Milestone for Redken
Severine Breton, Redken’s president, highlighted the significance of this partnership: “Of course, we can’t talk about Sabrina without mentioning her iconic hair. From social media to the streets of New York and everywhere in between, everyone is obsessing over her bangs, her blonde and her blowout. This is our biggest partnership to date, and we couldn’t be more excited. Sabrina’s unapologetic attitude, endless ambition and magnetic energy perfectly align with our core brand values.”
Carpenter’s Soaring Career
The announcement comes on the heels of Carpenter’s recent career milestones. Her latest album, “Short N’ Sweet,” debuted at No. 1 on the Billboard 200 chart, marking her first chart-topping album. Additionally, her single “Taste” claimed the No. 2 spot on the Billboard Hot 100, with “Please Please Please” and “Espresso” securing the third and fourth positions respectively.
Carpenter’s success extends beyond the charts. She’s set to perform at the upcoming MTV VMAs and will embark on her sold-out Short N’ Sweet Tour this fall. The tour, kicking off in Columbus, Ohio, and concluding with three shows in Los Angeles, has officially partnered with Redken, further cementing the relationship between the pop star and the hair care brand.
A New Chapter in Hair Care
As Sabrina Carpenter steps into her role as Redken’s first hair care ambassador, fans and beauty enthusiasts alike can look forward to a fresh wave of hair inspiration. With her iconic blonde hair leading the way, Carpenter is set to revolutionize the way we think about hair care, one stunning look at a time.