The campaign features an all-star cast of reality TV personalities transformed into beloved villains:
- DJ Pauly D (“Jersey Shore”) as The Joker
- Nene Leakes (“The Real Housewives of Atlanta”) as Poison Ivy
- Christine Quinn (“Selling Sunset”) as Catwoman
- Cely Vasquez (“Love Island USA”) as Freeze
- Whitney Adebayo (“Love Island UK”) as Freddy Krueger
- Tasia Hafenstein (“Love Island Australia”) as Beetlejuice
In a unique twist, NYX Professional Makeup is challenging viewers to solve the mystery of “Who Stole Halloween?” for a chance to win a grand prize of $10,000. The plot will unfold through a reality TV-inspired series, showcasing the behind-the-scenes drama of the brand’s Halloween photoshoot. Episodes will be available on NYX Professional Makeup’s social media channels starting October 1st, with audiences invited to cast their votes on the brand’s website.
Exclusive SFX Makeup Tutorials
NYX Professional Makeup has once again partnered with renowned SFX makeup artist Mimi Choi to create six exclusive character looks. The brand will release step-by-step tutorials catering to both beginners and professionals, allowing everyone to recreate these stunning villain transformations.
Expanded SFX Product Line
To complement the campaign, NYX Professional Makeup has expanded its SFX product line with exciting new additions:
- New SFX face and body paint palettes
- Creamy, smudge-resistant, and highly pigmented one-swipe magic paints
- Limited-edition Buttergloss Metallics in “Ice” and “Blood” shades
- Easy-glide SFX Paint & Body Sticks in seven vibrant colors
This limited-edition collection will be available exclusively at nyxcosmetics.com, allowing makeup enthusiasts and Halloween lovers alike to bring their villainous fantasies to life.
Don’t miss this opportunity to unleash your inner villain and potentially win big with NYX Professional Makeup’s “Who Stole Halloween?” campaign. Get ready to transform, engage, and solve the mystery that’s set to take the beauty world by storm this Halloween season.