Marc Jacobs Daisy Wild: Aptar Beauty’s Innovative Refillable Fragrance Pump
Aptar Beauty, the renowned dispensing systems specialist, has unveiled a groundbreaking customization of its best-selling VP4 fragrance pump for Marc Jacobs’ latest olfactory masterpiece, Daisy Wild. This collaboration with Coty brand Marc Jacobs showcases Aptar’s commitment to innovation and sustainability in the luxury fragrance industry.
Exquisite Design Meets Functionality
The bespoke design features a tailor-made, snap-on aluminum collar that seamlessly integrates with Aptar’s high-performing screw-on pump. The attention to detail is evident in the customized dip tube, ingeniously designed to mimic the green ‘stems’ of the flowers adorning the cap, creating a visually stunning and cohesive aesthetic.
One of the standout features of Daisy Wild is its custom neck finish, engineered for effortless refilling while ensuring an airtight closure. This innovative approach not only enhances the user experience but also aligns with the growing demand for sustainable luxury products.
Custom Beauty Expertise
Aptar Beauty’s Custom Beauty flagship in Oyonnax, France, spearheaded the development of this two-part accessory to meet Marc Jacob’s exacting specifications. The upper component comprises:
- A custom collar
- A bespoke plastic screw neck finish
- An adapted VP4 pump
The stamped aluminum collar guarantees a perfect snap onto the bottle, while a custom gasket ensures product airtightness at the bottle neck. The lower component features a green plastic dip tube, artfully designed to resemble flower stems submerged in the fragrance, adding a touch of whimsy to the overall design.
VP4: The Pinnacle of Fragrance Pumps
At the heart of this innovation lies Aptar Beauty’s VP4, their best-selling fragrance pump renowned for its refill compatibility. This high-performance dispensing system boasts:
- Gradual, linear actuation for a fine and homogeneous spray
- POM-free (polyoxymethylene) construction
- A metal-free pathway to preserve fragrance integrity
- Refined design with pure lines and an invisible mechanism
The VP4’s premium look and functionality perfectly complement the luxury ethos of the Marc Jacobs brand.
Sustainability Meets Luxury
Daisy Wild is available in 30ml, 50ml, and 100ml formats, all of which can be replenished using a 150ml refill. The custom neck finish facilitates easy screwing and unscrewing of the pump, making the refilling process a breeze for consumers. This eco-conscious approach not only reduces waste but also allows users to enjoy their favorite fragrance sustainably.
With this collaboration, Aptar Beauty and Marc Jacobs have set a new standard in the fragrance industry, seamlessly blending cutting-edge technology, sustainable practices, and luxurious design. Daisy Wild stands as a testament to the power of innovation in creating products that are both environmentally responsible and uncompromisingly elegant.