Fashion in Politics: How Clothing Shapes Perception of Women Leaders
In the high-stakes arena of politics, where every decision is scrutinized, an often-overlooked factor plays a crucial role in shaping public perception: fashion. While it may seem trivial to some, the sartorial choices of political figures, especially women, carry profound implications for their image and effectiveness. Dr. Lori Poloni-Staudinger, dean of the University of Arizona College of Social and Behavioral Sciences and professor in the School of Government and Public Policy, has embarked on a fascinating exploration of this intersection between politics and fashion.
The Masculine Ethos in American Politics
At the core of Poloni-Staudinger’s research is what she terms the “masculine ethos” dominating American political life. “Politicians are expected to be tough, decisive and brave – all words we typically associate with men,” she explains. This pervasive mindset creates a challenging environment for women in politics, who must navigate a complex landscape of expectations and perceptions.
The Double Bind for Women in Politics
Women entering the political arena face a unique “double bind,” according to Poloni-Staudinger. They must strike a delicate balance between appearing likable and feminine while also projecting the assertiveness necessary to be taken seriously as a politician. This balancing act extends to their clothing choices, creating a sartorial minefield that their male counterparts largely avoid.
The Power of the Pantsuit
While men in politics have the relative simplicity of the dark suit and tie as their uniform of competence and authority, women’s fashion choices are far more scrutinized and laden with meaning. Poloni-Staudinger notes that women in higher levels of power often adopt the pantsuit, albeit in a more feminized version compared to the traditional male suit. This choice allows them to project authority while maintaining a feminine touch through accessories like ruffled shirts, pearl earrings, or gold necklaces.
Vice President Kamala Harris: A Case Study
Poloni-Staudinger points to Vice President Kamala Harris as an example of strategic fashion choices in politics. Harris’s adoption of well-tailored pantsuits serves multiple purposes: it aligns with her background as a prosecutor, projects a presidential image, and helps combat perceptions of women being “too weak” for the highest office. Notably, Harris rarely discusses her clothing choices, focusing instead on her political message and actions.
The Uniform of Power
In contrast, Poloni-Staudinger highlights former President Donald Trump’s consistent choice of a dark suit and red tie as a deliberate projection of strength and traditionalism. “He wants to be the prototype of what we expect a president to look like,” she observes, noting the lack of variation in his attire compared to other politicians who might occasionally deviate from the standard.
Towards a More Inclusive Political Landscape
Recognizing the influence of fashion on political perception opens up important discussions about how we assess our leaders. Poloni-Staudinger advocates for a political environment that prioritizes substance over style, allowing all politicians, regardless of gender, to express their identities without fear of undue judgment or restriction.
The Future of Fashion in Politics
As society continues to evolve, so too may our expectations of political fashion. The ongoing research and discussions led by scholars like Poloni-Staudinger contribute to a broader understanding of the complex interplay between appearance and power in the political sphere. By shedding light on these often-overlooked aspects of political life, we can work towards a more equitable and inclusive political landscape where ideas and actions truly speak louder than appearances.