Emily Ratajkowski has become an iconic supermodel over the last decade. Best known for her runway work, acting, entrepreneurship, and candid memoir “My Body,” Ratajkowski is now making her Victoria’s Secret debut.
Emrata stars in the new Victoria’s Secret Icon campaign featuring the Push-Up Demi Bra. She joins fellow icons like Gisele Bündchen and Adriana Lima who have modeled for the brand. “It’s surreal to be included in a campaign next to them,” Ratajkowski said. “Those women represent confidence and style.”
Victoria’s Secret has rebranded itself in recent years with a focus on empowering women. The company’s annual fashion show featured elaborate costumes and wings, becoming more of a spectacle. Now Victoria’s Secret spotlights women’s accomplishments through its VS Collective.
Ratajkowski is excited to be part of Victoria’s Secret’s evolution and new era of inclusion. “The casting represents a beautiful range of strong women,” she said of the diverse Icon campaign.
On September 26th, Victoria’s Secret will debut The World Tour fashion show hybrid event. It celebrates global creativity and behind-the-scenes stories. The cinematic experience reflects Victoria’s Secret’s reimagined vision.
Lingerie as outerwear has also become a major trend. Ratajkowski has always incorporated intimates into her wardrobe. “I’m happy we are moving toward a less judgmental attitude about how women dress,” she remarked.
Ultimately, Ratajkowski believes confidence is the sexiest attribute, regardless of gender or style. Her empowering perspective makes Emrata the perfect model for Victoria’s Secret’s next chapter.