Heidi Klum Champions Sustainable Fashion, Shares Designer Wardrobe with Model Daughter Leni

Supermodel and television personality Heidi Klum is making waves in the fashion world, not for her latest runway appearance, but for her compelling stance on sustainable fashion. Speaking at the prestigious fourth annual Earthshot Prize Awards in Cape Town on Wednesday, November 6, the 51-year-old fashion icon shared her enthusiasm about passing down her coveted wardrobe to her daughters, particularly her 20-year-old daughter Leni, who is following in her mother’s modeling footsteps.

A Legacy of Style and Sustainability

“I get so excited when I see my daughters re-wearing my clothes,” Klum revealed to People Magazine during the event. The pride in her voice was evident as she discussed how Leni, who has already established herself in the modeling industry, frequently borrows from her mother’s extensive collection for various events. This practice of clothing inheritance isn’t just about sharing fashion – it’s about promoting sustainable practices in an industry often criticized for its environmental impact.

Promoting Sustainable Fashion Choices

Walking the green carpet at the Earthshot Prize Awards, Klum took the opportunity to advocate for more sustainable fashion practices. She highlighted the problematic trend of wearing outfits only once, stating, “I think in the past, we’d wear something once and then we’d never wear it again, and it’s so wrong to do.” Her solution is refreshingly simple yet impactful: making better use of what’s already in our wardrobes.

Fashion’s Future: Shopping Your Own Closet

The supermodel offered practical advice for fashion enthusiasts looking to embrace more sustainable practices. “I urge everyone to wear your amazing things that you have in the closet. It’s the best shop, your own closet,” she emphasized. This perspective challenges the fast fashion mentality that has dominated recent decades, suggesting a return to more thoughtful, sustainable consumption patterns.

Through her actions and advocacy, Klum is setting an example for both the fashion industry and consumers, demonstrating that style and sustainability can go hand in hand. Her approach to sharing her wardrobe with her daughter not only promotes sustainable fashion but also creates meaningful connections across generations through shared style and memories.