Three Generations of Beauty: Heidi Klum, Daughter Leni, and Mother Erna Unite in Intimate Fashion Campaign

In a stunning display of family beauty and grace, supermodel Heidi Klum, 51, has joined forces with her daughter Leni Olumi Klum, 20, and mother Erna Klum, 80, for an enchanting new Intimissimi campaign that celebrates the timeless bond between three generations.

A Family United in Fashion

The “America’s Got Talent” judge took to Instagram on Monday to share heartwarming images from their latest photoshoot for the Italian lingerie brand’s cashmere collection. The campaign captures an intimate moment between the three generations, with each woman radiating confidence and natural beauty in long-sleeved pieces from the collection.

Artistic Vision and Styling

The carefully curated images showcase the family in various arrangements, including a touching portrait where Heidi rests her cheek against her mother’s head while Erna embraces Leni. Another striking photo features mother-daughter duo Heidi and Leni modeling semi-sheer tops paired with elegant black bottoms and lace undergarments, demonstrating the brand’s versatility across generations.

Behind the Scenes

Prior to the campaign’s release, Heidi offered fans a glimpse behind the scenes through a charming video featuring herself and her mother conversing in German, building anticipation for the multigenerational collaboration with Intimissimi.

A Legacy of Collaboration

This isn’t the first time the Klums have worked together. Heidi and Leni have previously starred in several successful campaigns for Intimissimi, including their fall/winter collection and a festive Christmas campaign. Their partnership began when Leni entered the modeling world at age 16, making her debut in Vogue Germany with her supportive mother by her side.

Leni’s Journey into Modeling

The youngest of the trio, Leni, who is Heidi’s daughter with Italian businessman Flavio Briatore and was later adopted by singer Seal, revealed that her path to modeling was carefully timed. Despite receiving offers as young as 12, she waited until she was 16 at her mother’s wise insistence. This decision has proven successful, as Leni continues to build her own impressive portfolio in the fashion industry.