Speaking about her new role, Rodrigo emphasizes the importance of authentic beauty in today’s world. “Embracing your individuality is so important in beauty since there are many unrealistic expectations placed on young women today,” she shares. “Lancôme is an iconic and timeless brand that promotes beauty from within and I am honored to be part of their family.”
A Stunning Debut Look
For her inaugural appearance as ambassador, Rodrigo showcases Lancôme’s versatile product range in a look created by makeup artist Melissa Hernandez. Her flawless complexion features Teint Idole Ultra Wear in shade 345N, complemented by the subtle warmth of Blush Subtil Powder Blush in Rose Fresque. The singer’s signature cat-eye is achieved with Idôle Liner in Glossy Black, while her lashes are enhanced with Cils Booster XL primer and Definicils High-Definition Mascara. The look is completed with a sophisticated L’absolu Rouge Cream Lipstick in Caprice De Rouge.
Françoise Lehmann, Lancôme’s international brand president, expresses enthusiasm about the partnership: “I am incredibly proud to welcome Olivia to the Lancôme family. We’re all captivated by her striking personality and immense talent, and inspired by her commitment to positive change—which we value deeply at Lancôme—pouring her true heart and emotion into everything she does.”
The three-time Grammy winner’s appointment signals an exciting new chapter for Lancôme, as her fresh, independent spirit and rock-and-roll aesthetic will feature prominently in upcoming launches and campaigns. Her ability to connect with diverse audiences across generations makes her an ideal representative for the brand’s modern evolution while maintaining its timeless appeal.