The new independent company emerges on the heels of 11:11 Media’s remarkable success, which has already generated over $4 billion in global retail sales. With successful partnerships alongside retail giants like Walmart and Amazon across various product categories, Hilton is now setting her sights on transforming the beauty and wellness landscape.
A Vision of Confidence and Innovation
“My mission with everything I do at 11:11 Media is to help people feel confident and live their most iconic lives,” Hilton passionately explained. She emphasized that the new venture will blend cutting-edge technology with transformative results, promising a unique approach to beauty and wellness.
At the helm of 11:11 Beauty is Alexandra Marsh, a seasoned beauty executive with an impressive track record at Guthy-Renker. Appointed as CEO and co-founder, Marsh brings a wealth of experience to the new venture. She spoke glowingly of Hilton, describing her as “a true visionary” with remarkable passion and depth of knowledge in content and commerce.
Industry Expertise Meets Creative Vision
Greg Renker, co-founder of Guthy-Renker, expressed confidence in the new partnership. “Guthy-Renker has a long history of creating iconic brands that resonate with consumers,” he stated. The company believes that combining Hilton’s creative vision with their proven brand-building expertise will result in a groundbreaking success in the beauty space.
The first collection from 11:11 Beauty is set to be unveiled in Spring 2025, generating significant anticipation among beauty enthusiasts and Hilton’s extensive fan base. The brand promises to deliver an authentic beauty experience that reflects Hilton’s unique creativity and business acumen.
A Strategic Partnership
The collaboration leverages 11:11 Media’s impressive audience reach and innovative content capabilities, while Guthy-Renker contributes its extensive experience in brand-building and direct marketing. This synergistic approach aims to create a beauty and wellness brand that stands out in an increasingly competitive market.
Marsh highlighted the venture’s commitment to bringing a fresh and dynamic approach to beauty, suggesting that 11:11 Beauty will not just be another celebrity brand, but a thoughtful and innovative addition to the wellness industry.
As the beauty world eagerly awaits the launch, all eyes are on Paris Hilton and 11:11 Beauty to see how this exciting new venture will redefine beauty and wellness for consumers seeking confidence and transformative products.