The campaign imagery features Rihanna in her element, radiating confidence with her light brown natural curls, complemented by her signature dewy complexion. The new setting spray stands as a testament to Fenty Beauty’s commitment to inclusive beauty solutions, addressing common makeup concerns with professional-grade performance.
Revolutionary Formula Meets Performance
The groundbreaking #YouMist setting spray boasts an impressive 12-hour wear time, incorporating advanced technology that makes it waterproof, sweat-resistant, and transfer-proof. In a thoughtful consideration for sensitive skin concerns, the formula excludes potential irritants like fragrances and alcohols, maintaining Fenty Beauty’s dedication to skin-friendly products.
Rihanna personally shared her vision for the product, stating, “I wanted to make a setting spray that really locks in your makeup but moves with you, not against you. We spend the time putting on our makeup, we deserve to have it last! You Mist gives you 12-hour wear that makes your skin look and feel even better with each spray.”
Hints at Future Ventures
The social media buzz surrounding the launch intensified when the official Fenty Hair account commented on the campaign post, noting “2025 off to a GOODDD start!! 🙂‍↕️🔥.” This interaction has sparked speculation about potential expansions into the hair care category, though nothing has been officially confirmed.
Expanding Empire and Personal Life
The #YouMist launch coincides with other exciting developments across Rihanna’s business portfolio, including a new Valentine’s Day collection from Savage x Fenty. Beyond her entrepreneurial success, Rihanna continues to embrace a more private lifestyle, often spotted enjoying everyday moments with A$AP Rocky, from Target runs to casual CVS visits, balancing her roles as a beauty mogul and devoted family person.
The #YouMist setting spray will be available for global purchase starting January 17th, marking another milestone in Fenty Beauty’s innovative product lineup.