Major Brand Transitions

In breaking news that has sent ripples through the luxury fashion world, Jonathan Anderson and Loewe have officially parted ways after a transformative decade-long partnership. Since taking the creative helm in 2013, Anderson has been widely credited with reinventing the Spanish luxury house, turning it into one of LVMH’s most coveted and innovative brands.

In another noteworthy transition, Nick Wooster, the menswear style icon and industry veteran, has joined Allen Edmonds as creative consultant. This strategic appointment brings Wooster’s distinctive vision and extensive experience to the heritage American footwear brand, potentially signaling a fresh creative direction.

Additionally, Lafayette 148 has confirmed that Rachel Kaplan has departed the company, marking another significant change in the brand’s organizational structure.

Media and Publishing Appointments

Hearst continues to strengthen its digital strategy with Kathryn Vandervalk stepping into the role of Vice President of Audience Development and Innovation for Lifestyle. This appointment underscores the publishing giant’s ongoing commitment to digital transformation and audience engagement.

At popular fashion platform Who What Wear, Tara González has been appointed Senior Social Editor, bringing her expertise from her previous position as Senior Fashion Editor at Harper’s Bazaar. González’s background in luxury fashion content will likely influence the platform’s social media strategy and audience engagement approach.

Dotdash Meredith has welcomed Wendy Vazquez as their new Senior Shopping Writer, further enhancing their e-commerce and product recommendation capabilities across their portfolio of publications.

In an exciting development for beauty and lifestyle content, Cosmopolitan has launched “The Afterglow,” a new column by Beth Gillette that will explore the fascinating intersection of beauty trends and modern dating culture.

Communications and PR Moves

PLTFRM has appointed Stephen Carberry as Vice President of Marketing, bringing new leadership to the company’s brand strategy and market positioning efforts.

Marquee Brands has strengthened its communications team with Jeanne Lo joining as Director of PR & Corporate Communications, while several PR firms have announced new talent acquisitions:

Lucy Thornhill has joined MVPR as Junior Account Executive, Tatiana Sitaro is now Account Manager at Autumn Communications, and Eleanor Timon has been appointed Account Coordinator at L52 Communications.

Beauty and Lifestyle Sector Updates

The beauty industry continues its dynamic evolution with several key appointments: Samantha Cocchi has joined Kiss Products, Inc. as Social Media Content Creation Specialist, bringing fresh creative direction to the brand’s digital presence.

Redken has appointed Chandra Magnuson as Senior Manager of Advocacy and Influencer, signaling the hair care brand’s continued investment in influencer marketing strategies.

In athleisure news, Khalea Underwood has been named Global Copy Manager at Lululemon, where she’ll help shape the brand’s worldwide messaging and communication strategy.

New Agency Representations

Several brands have announced new agency partnerships this week:

Mega Mega Projects has expanded its client roster with jewelry brands Awe Inspired, Sanamama, and Porter Lyons.

SHADOW is now representing athleisure brand Beyond Yoga, while Agentry PR has added iconic backpack brand JanSport to its client list.

In beauty news, Beach House PR has begun representing BUXOM Cosmetics, and Fisher Public Relations is now working with wellness brand Arbonne.

Other notable new agency-client relationships include MP-IMC representing The Texture of Change, a new initiative by L’Oreal Professional Products Division; Redgert Communications taking on eyewear brand Paloceras; Avant Collective representing LANATIV; Behrman Cesa Communications adding Ripple + Home to their client portfolio; and Clark Caspi now representing French footwear brand Jonak Paris.

New Media Ventures

In an interesting development bridging modeling and content creation, Ford Models agent Georgia Makely has launched “Talking Fashion,” a new podcast available on Spotify and Apple. The show focuses on the careers and insights of contemporary fashion industry figures, featuring interviews with notable personalities including Genesis Webb, Tanner Richie, Fletcher Kassell, Mandy Lee, Jake Fleming, Tara González, Gia Kuan, Candace Marie, and Gigi Goode. This launch reflects the growing trend of fashion industry insiders creating their own media platforms to share industry knowledge and perspectives.