Crunchy Mama Box Unveils Ethical and Sustainable Brand Certification Program
Crunchy Mama Box (CMB), the renowned global wellness platform, has officially launched its groundbreaking CMB Certification Program. This innovative global initiative aims to recognize and elevate wellness brands that demonstrate exceptional commitment to sustainability, ethical business practices, positive social impact, and transparent operations.
The prestigious CMB Certification awards a distinguished seal of excellence to brands that successfully navigate a comprehensive evaluation process. This rigorous assessment examines multiple critical factors including cruelty-free production methods, fair-trade practices, eco-friendly manufacturing processes, and the use of clean ingredients that comply with Environmental Working Group (EWG) standards and European Union (EU) regulations for product safety and quality.
Additionally, certified brands must demonstrate meaningful community support initiatives and implement climate-conscious operational practices throughout their business model.
“We are proud to unveil a transformative program designed to elevate wellness brands while empowering consumers to make informed, ethical, and sustainable choices with confidence,” stated Wanda Malhotra, founder of Crunchy Mama Box and a respected wellness industry expert with over three decades of global experience.
Malhotra emphasized, “At its heart, this initiative emphasizes education and collaboration over exclusion. Rather than singling out brands that have yet to meet certification standards, our mission is to provide them with the resources and guidance necessary to align with clean, responsible practices. This inclusive program serves as a beacon of support, championing businesses committed to evolving for the betterment of people and the planet.”
The certification offers substantial benefits beyond consumer recognition. Certified brands gain valuable access to the exclusive CMB Seller Membership Program and can leverage strategic global partnerships. One notable collaboration is with IBD, Latin America’s leading organic certifier, which provides certified brands with pathways to pursue additional prestigious international certifications such as USDA Organic and Fair Trade designations.
Wellness brands interested in obtaining the CMB Certification must complete an application process that includes submitting detailed ingredient lists and supporting documentation for comprehensive review. The certification fees start at USD 200 for up to 10 SKUs, which includes professional product testing and detailed feedback to support continuous improvement.
This pioneering certification program represents a significant step forward in the wellness industry’s journey toward greater accountability, sustainability, and ethical business practices, creating a clear standard for both brands and consumers navigating the expanding global wellness marketplace.