Sally Beauty has announced an exclusive retail partnership with popular semi-permanent hair color brand XMONDO Color. Founded by celebrity hairstylist and social media star Brad Mondo, XMONDO’s line of vegan, cruelty-free hair dyes will now be available in Sally Beauty stores and online.
As of September 1, Sally Beauty will be the only nationwide brick-and-mortar retailer carrying XMONDO’s top-selling Color Depositing Masks and Clear Glossing Treatment. The bold, vibrant shades and damage-repairing formula have quickly made XMONDO a fan favorite since its launch in 2020.
Sally Beauty continues to lead the at-home hair color category with over 1,300 shades available. The addition of XMONDO allows Sally to meet consumer demand for gentle, nourishing hair dye. XMONDO’s formula is free of sulfates, parabens, gluten and uses ingredients like hyaluronic acid and vegetable protein to hydrate hair and enhance shine.
According to founder Brad Mondo, “Sally Beauty has always been my go-to for all things hair. I’m thrilled that XMONDO Color will now be available at Sally Beauty stores across the US and Canada.” Discover the new collection online today and in stores starting 9/1.