The plus-size fashion industry has seen greater size diversity and inclusion in recent years, but what defines ‘plus-size’ remains subjective. Expert Lauren Downing Peters says plus-size bodies and garments are “impossible to define” given shifting cultural perceptions over time.
Today, 67% of American women wear a size 16 or larger, which many consider plus-size. However, most retailers’ offerings stop at size 12. Sizing is inconsistent, as brands create their own fit models. A size 12 can fit differently across stores.
Making plus-size clothing can cost more due to pattern adjustments and market research. But the “fat tax” of charging plus-size consumers extra is fading as body positivity grows. Brands are absorbing costs or raising all prices slightly.
The term “curve” denotes more inclusive language and styles suiting curvier figures, regardless of size. “Curve” refers to proportions, not just weight.
While plus-size fashion is more inclusive, we lack full “size equity.” Some brands feature plus-size models but offer narrow size ranges. High fashion labels remain exclusionary. However, retailers like Meijer, Lane Bryant and Christian Siriano lead in size diversity.
The re-emergence of heroin chic and Y2K trends raises concerns about losing plus-size inclusion gains. But statistically, body sizes keep increasing. Fashion must keep pace to serve and empower all customers.