New Zealand-based startup Oritain has raised $57 million to expand its forensic traceability technology that verifies the origins of products like food and textiles. The recent funding was led by Highland Europe with participation from existing investor Chanel.
Oritain combines data analysis and forensic science to identify the true source of raw materials and finished goods. Its “Origin Fingerprint” methodology analyzes elements like soil, climate, and topography to create a unique signature of any product’s origins.
This tamper-proof tracing allows brands to audit goods along the supply chain, authenticate items, comply with regulations, and uphold environmental/social policies. Oritain counts companies like Lacoste, Primark, and Supima as clients.
As fashion grapples with supply chain complexities, robust traceability has become critical for transparency, sustainability, and ethics. Oritain provides insight into material and product journeys to ensure responsible sourcing and production.
The $57 million investment will advance Oritain’s database and tech capabilities. Traceability is an emerging frontier allowing brands to build consumer trust, detect violations, and drive positive impact. Oritain’s innovations stand to make end-to-end tracing an invaluable reality.