Cash App has released a new limited-edition fashion line called the Pink Drop, created in collaboration with celebrity designer Marshall Columbia. The collection features Columbia’s signature puffy handbag in an exclusive pink colorway along with other apparel and accessories like wallets, skirts, hoodies, cargo pants, and skateboard decks.
Launching on September 7th, 2022, the Pink Drop coincides with New York Fashion Week. It aligns with Cash App’s mission to fuse finance and fashion. Customers can also get a special pink Cash App card to customize with Columbia’s artistic stamps.
According to Cash App lead Liang Shi, “Your debit card doesn’t have to be fully utilitarian and can be an extension of your style.” The Pink Drop encapsulates this concept through the vibrant pink color palette.
This marks Cash App’s latest fashion collaboration after launching its own Cash by Cash App clothing brand in 2020. The apparel label previously released sustainable, nature-inspired designs and partnered with LaQuan Smith on a capsule collection.
The new Pink Drop highlights Cash App’s ongoing commitment to making payments fun and stylish. The limited-edition Marshall Columbia collection lets customers show their style through everyday financial tools.