After a 4-year hiatus, Ralph Lauren made a triumphant return to New York Fashion Week, showcasing his iconic vision of aspirational Americana in a Brooklyn warehouse transformed into an artist’s loft. The Spring/Summer 2024 collection juxtaposed rugged, romantic pieces like embroidered denim and military jackets with bold glamour in shimmering metallics and jewel tones.
At the core, Lauren’s unwavering aesthetic shone through – his lifelong loves of equestrian, Western and nautical style, now modernized with contemporary twists. As he stated, “My vision hasn’t changed. I don’t want what I created in 1967 to be old or what I sent down the runway last week to be new. I believe in timelessness.”
Indeed, Ralph Lauren Corporation reported $6.2 billion in revenue in 2022, proving the brand’s lifestyle appeal endures. Lauren has thoughtfully expanded into hospitality, cafes and immersive experiences, sharing his worldview in new dimensions. After over 50 years leading the company, Lauren’s personal style and passion remain unchanged. By staying authentic to himself, he has created a globally beloved brand rooted in the enduring American dream.
