The popular makeup hack of applying blush in a W shape promises a sun-kissed, natural flush. But does this technique really work?
Traditionally, blush is swept onto the apples of the cheeks where a natural flush occurs. The W shape method takes color higher, starting at the cheekbones near the temples, down the cheeks, then up the sides of the nose bridge.
In theory, extending blush to other areas of the face creates a more harmonized, soft look compared to doll-like circles of color. But the W shape didn’t quite work for me.
Applying cream blush in a W made my undereyes look red and sunburned instead of gently flushed. However, adding a touch of blush to my chin did help tie my look together.
While placing blush in new areas can make a difference, the specific W shape wasn’t universally flattering. Instead of trends, it’s best to experiment or ask a makeup artist to find your most natural flush.