Delve into our latest Consumer Pulse report, which has taken social media by storm, as we explore the hottest beauty trends on Google Trends, Exploding Topics, and TikTok. In this edition, we shine the spotlight on an Ayurvedic brand, hair food, a Team X scandal, cosmetic safety, the art of Garba makeup, the magic of sea salt spray, cherry mocha nails, and the charm of tear drop nails.
Aparna Aunty Beauty Products (+1,700%)
Aparna Beauty, the Ayurvedic sensation, is generating a whopping 1,700% surge in searches. Social media buzz surrounds its products, particularly on Instagram and Twitter, though it has avoided mainstream news. The brand proudly showcases its traditional formulas, inaccurately claiming to be chemical-free. Their bestseller, Hair Masala, is hailed as nourishment for hair and scalp, promising to clean, nourish, and promote hair growth.
Team X Kosmetyki (+500%)
Team X Kosmetyki has thrust itself into the limelight with a scandal involving Polish YouTubers. Allegations of inappropriate interactions with minors among the cast, who are also influencers, have rocked the headlines. Ingrid Cosmetics and the Rossman drugstore chain, once associated with the cast, have distanced themselves from the show. Scandals inevitably make waves and capture the top spot on Google Trend searches.
Cosmetic Product Notification (+450%)
Cosmetic Product Notification has seen a 450% uptick in Google Trends searches, possibly related to the EU’s Cosmetic Product Notification Portal, recently discussed in an interview with Financier. The interview, featuring partners from Kennedys Law firm, delves into cosmetic safety, regulation, and risk management.
Garba Makeup Look (+250%)
With the Hindu festival of Garba approaching, searches for ‘Garba makeup look’ have surged by 250%. Online tutorials abound, offering tips to create a ‘lasting’ look that can endure the dancing festivities.
Exploding: Sea Salt Spray
According to Exploding Topics, sea salt spray is causing a splash in the beauty scene, offering texture, volume, and beachy, wind-swept hair. The #beachwaves hashtag has exceeded 796 million views on TikTok. OGX, a notable brand, has witnessed over 100% growth in searches over the past two years. Sea salt spray aligns with the ‘beachy waves’ trend, inspired by celebrities like J. Lo and Zendaya.
Cherry Mocha and Tear Drop Nails
Lastly, according to Spate’s hashtag tracker dashboard, the nail trend is gaining momentum. The #cherrymochanails hashtag has surged by a remarkable 118%, while #teardropnails rose by a still impressive 11%.