Rita Ora is set to make this holiday season unforgettable with the launch of the second phase of her Primark Collection, scheduled for November 7. The accompanying campaign showcases the 32-year-old music sensation in outfits designed for the festive season, all with her signature sultry touch. Known for her iconic fashion moments, Ora has seamlessly infused her personal style into this accessible line, ensuring that fans can effortlessly achieve her look.
In one striking image, Ora elegantly poses on the floor, donning sheer lace pants, showcasing her legs in patent platform Mary-Janes and a delicate rose anklet. The 3D floral trend adorns a tuxedo collar, another instance where Ora chooses to forgo traditional pants, highlighting her lace-embroidered stockings. A standout piece is the long-sleeved naked dress featuring a scalloped trim and a daring hip-high leg slit, paired with knee-high patent leather stiletto boots and an abundance of silver jewelry. Her glamorous look includes swept-back hair, a teased crown, a captivating cat-eye with shimmering liner, and a glossy lip.
Rita Ora herself took to Instagram to share her excitement about the forthcoming Primark release, saying, “Big Announcement, the next phase of my partnership with @primark hits stores globally on Nov 7! 💖🙌 I have loved seeing everyone rock the first collection, and I’m so excited to share the next stage of our journey just in time for the holidays 😍😍.” Her announcement also includes a video of her visiting a Primark store to witness how the clothing is presented to customers.
As a devoted Primark shopper, Ora’s active involvement in the design process and shopping experience sets her partnership apart. She explained, “I’m not just looking at it as, ‘Would I wear it?’ I’m thinking about the average woman and becoming her in my mind.” This approach makes the collaboration feel more like an art project.
Scroll down to explore the sizzling new campaign photos showcasing Rita Ora’s upcoming Primark Phase 2 collection.
