Uniqlo’s renowned knitwear takes on a whimsical twist as British designer Anya Hindmarch collaborates with the affordable fashion giant. Known for her distinctive touch, Hindmarch shares her excitement about working with Uniqlo and infusing her creative flair into their beloved knit pieces.
Hindmarch, a long-time fan of Uniqlo, was thrilled by the opportunity to design a capsule collection that includes cashmere and lambs’ wool jumpers, scarves, hats, gloves, and socks for women and children. In this collaboration, she adds her signature touch with exposed seams, embroidered details, and the iconic googly eyes.
Reflecting on the collaboration, Hindmarch praises Uniqlo’s impeccable shapes and quality fabrics, particularly the enduring nature of their cashmere. The approach to the collection was to retain the excellence of Uniqlo’s designs while introducing subtle alterations, like exposed seams and unique embellishments.
The result is a collection of elevated basics, aligning with the growing trend of investing in versatile, timeless pieces. Hindmarch applauds Uniqlo’s “Lifewear” philosophy, emphasizing responsible shopping and the longevity of well-crafted clothing.
Hindmarch’s aim with this collection goes beyond fashion; it’s about changing moods and boosting confidence. She believes in the transformative power of clothing and intends to bring joy to wearers with this collaboration.
