Schwan Cosmetics has unveiled an innovative refillable lip liner featuring active care ingredients and sustainable design. Dubbed “Power Up Your Pout”, this eco-friendly mechanical pencil has a unique drop tip for precise application and smoothing peptides and moisturizing jojoba oil to nourish lips. The formula promotes a plumper pout and fuller look – right on trend with today’s styles.
What makes this lip liner stand out is its refill system that allows the reusable base to be refilled over and over, dramatically reducing plastic waste. Consumers can replace the pencil without throwing away packaging – a more sustainable alternative to disposable liquid liners. Schwan is committed to enabling consumers to reduce waste while still achieving high-performance beauty looks.
Sandra Schäfer, Manager of Sustainable Business Innovation at Schwan Cosmetics, says “We understand the demands of the Asian cosmetics market for fast innovation, quality products, and sustainability. Power Up Your Pout demonstrates high-quality beauty can be sustainable – without compromise.”
In addition, Schwan showcased their eco-friendly TheBetterBarrel eyeliners and lip liners made of bio-based materials in airtight, waste-reducing packaging. Nominated for the Cosmopack Asia Awards 2023, TheBetterBarrel and the new refillable lip liner highlight Schwan’s leadership in sustainable beauty.